Tag Archives for Google Analytics

Google Analytics Event Tracking Optional Field Use: Value Without a Label

By jen | Published October 12, 2012

In Google Analytics event tracking the category and action parameters are required. Optional fields are label, value, and non-interaction. If you want to use any of the optional fields without the prior optional fields, you need to pass in undefined. For example if you want to pass in a value without a label: _gaq.push(['_trackEvent', 'Purchases', [...]

Posted in Google Analytics, Web development | Comments Off

Google Analytics Reporting API using OAuth 2 with ColdFusion

By jen | Published April 5, 2012

Google Analytics provides a Core Reporting API (Version 3) that allows for the extraction of data into custom dashboards and interfaces. The API uses OAuth 2 for authentication with refresh tokens for offline access. ColdFusion can tap into the API quite easily.

Posted in ColdFusion, Google Analytics | Also tagged Comments Off

Tracking Multiple Domains Individually and as a Group in Google Analytics

By jen | Published March 28, 2012

Website managers who track multiple top-level domains individually but also want to track some or all of them as a group in one profile can do so with the proper tracking code installed.

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Google Analytics Click Event Tracking on LinkButton in ASP.NET (VB)

By jen | Published June 6, 2011

Google Analytics integration with .NET web parts requires more planning and execution than with straight HTML. To apply dynamic event tracking to a LinkButton we can attach a function to the OnClientClick attribute of the LinkButton. First, a review of how the event tracking method is set up directly from Google: category (required) The name [...]

Posted in .net, Google Analytics | Also tagged 2 Comments

Custom Variable Not Showing Up in Google Analytics

By jen | Published October 22, 2010

Attempting to track authenticated users within the site, I added a custom variable to my Google Analytics tracking. It went something like this: I placed this right after my Google Analytics tracking code in the head section of the page. Like so: Seemed like the logical place based on other Google Analytics code I have [...]

Posted in Google Analytics | 3 Comments