I took and passed the Google Analytics Individual Qualification test today. It wasn’t too bad but it did require studying unless you dead set on cheating. I studied all the presentations on Google’s Conversion University, running through the more difficult stuff twice (AdWords, e-commerce).

It costs $50 to take. Seems a little steep but I did learn so much more than I would have had I not been so motivated. Meaning: I wasn’t going to waste my $50.

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